It takes time, energy, and thought to create a UX survey or experience, but it can be done, and is done all the time by companies large and small. 

However, there is one major pitfall that skews surveys and research projects of all kinds: being sidetracked or going off on a tangent. 

Nevertheless, if you want to create engaging content for your business, you need to make sure that you really understand your customers and what they want. This should drive everything you do, from the content you create, to your website, to the products and services you offer.

So, how can you make sure you don’t end up going off-track?

We all know this feeling; when you set out to accomplish one thing but you find yourself drifting off into another direction, or being pulled away from your original intention or destination by forces unseen. 

This can be a difficult issue to counter-act when it comes to doing extensive research and UX surveys, but being aware of it is the first step. But what does it mean to be sidetracked?

Preparation & planning

The key to maintaining your survey is to plan and prepare it in meticulous detail. You need to work out what it is you want to know, and how much detail you want on each of these broad topics. From how they feel about buying from you, to their opinion on the checkout process, the color of the pages and text, to how easy it is to navigate around the website. 

This all sounds easy and straightforward enough but, there can be issues with it. Mainly, do you need all this information?

Outside scrutiny

And so, deciding if this information will be useful, and whether you need it, is something that can be determined with outside scrutiny. 

There are many web designers and interviewers who pitch themselves as being UX people. Their whole being, creative process, and design are about the User Experience. These are the people and the agencies that can help you determine not only the information that you need, but also if you are being sidetracked. An outside perspective is always beneficial.

Being pulled in another direction is common when we invest emotional energies into a piece of work. Your website, your business, your product – you want feedback but you might not want the honesty with it. Sometimes it is easier to ask someone what they liked about it, rather than what they didn’t. 

Don’t get bogged down into thinking that everything needs to be measured and qualified. Sometimes, the smaller things are more important. 

All in all, it is imperative to make sure that you prioritize your research into your ideal consumer base and the way they act, think, and what they need. This is something that is going to require a dedicated approach. You need to make sure that you keep everything on the right track and do not get sidetracked. We hope that this guidance has helped.