If you are an employer or a company leader, I’m pretty sure that not a day goes by where you don’t find yourself having a conversation with a coworker or team member about the challenges they face at work, especially when it comes to actively engaging other coworkers or teammates.
Often times, trying to get a group in a room to actively talk about work challenges, or discuss ideas is already a hard task – here is where the phrase “This could’ve just been an email” would usually pop up, whether you hear them verbalize it or not.
And so, tactics used in engaging with employees have to continuously evolve, for efficiency purposes – that no time may be wasted, both for getting a task done as well as idea-sharing.
Through the years, the innovation for employee engagement has already gone from emails to video conferences, and now – internal company podcasts, specially created for employees.
But what is an internal podcast? It is a podcast that is mostly, but not always, distributed privately – produced by a company, for its employees. This type of podcast is aimed to create innovation when it comes to internal communication and employee engagement, to build a bridge for the communication gap between regular employees and leaders.
But why podcasts?
Podcasts may be rarely mentioned as a tool for internal communication. We may often find ourselves agreeing that information with visual representation may be better in general. However, it is also known that the lack of visual distractions helps in focusing someone’s full attention to what is being said.
So, what makes podcasts a great tool to finally utilize for internal communication? Well, here are a few reasons:
Listening to a podcast is very different from reading a newsletter or blog post. Unlike these, a podcast does not require a person’s complete attention – which is perfect for multi-tasking. Not only do you get to receive information while doing a task, but it also helps in reaching those employees who are too disinterested in reading written communication.
Aside from this, a company with remote workers would be able to reach these employees, lessening the feeling of isolation for them.
Creating a podcast is really quite simple to do. It also doesn’t require too much time or resources to make an episode. All you need is basic knowledge in audio editing, and audio editing software – where there are a lot of free ones available online, a decent microphone, and of course a topic that would not only pique interest but also open a venue for further discussion and engagements.
- Cultural Impact
Having an internal podcast for your company helps in developing or building company culture. Among other things, you can use the podcast as a venue to share values and stories. This can also be used in celebrating the wins that would define the company.
- Development Impact
Using an internal podcast as a means of communication can also help develop each employee in learning. Episodes that tackle company and department businesses can help employees build new skills, discover new creative ideas, or even earn new strategies for a more efficient workflow.
- Onboarding and Retention
Using the podcast to give new employees advice or information they need to start their career in your company will help them become a successful employee and a valuable asset. Also, having shows or episodes where important topics are discussed helps you become a good employer choice, as this would make your employees feel that you value the matters that are important to them – which is one of the best retention strategies.
So, if your company is looking for some new innovation for employee engagement, you may want to consider putting up an internal company podcast.