If you’re toying with the idea of getting your own website, but don’t know whether you should hire someone or give it a shot on your own, then it can be confusing when knowing where to start. The good thing about doing it on your own is that it’s not actually as complicated as you think and you can have a nice website that functions properly up and running in a very short time for very little money thanks to things like drag and drop builders and WordPress themes as well as companies like WhiteOwl who can help you automate your website and systems once you have it up and running.
Of course it can certainly be overwhelming to start looking into these things because you hear of so many different options and don’t know what’s really going to work for you.
So, in this post, we’re going to share with you the 3 tools you need in order to build your own website.
The truth is: as much as you might like to avoid anything techie (we’ve all been there); there are at least a few tools you’ll need to set up and run your website and business.
And once you get to grips with them, which is honestly easier than you might think – they will also make your life much easier.
That’s pretty much the whole point of technology, anyway, right?
So, let’s get into it, shall we?
First of all, let me just debunk a very damaging myth real quick: when you’re just starting out in business, you do NOT “need” a website.
So many entrepreneurs get this backwards – and I’ve also been guilty of this, so I don’t want you to fall into the same trap.
Please do not go investing a ton of money into a fancy website that looks pretty, but is pretty much useless if you have no clients, and aren’t actually making money first.
Now, you can certainly choose to have a website right away or not. Plenty of people have built highly successful, multi 6-figure businesses before ever investing in a website, and instead just used social media, free blogs or their email list.
However, if you do want to set yourself up with something simple to get started (I get that it might make you feel better or more serious, so it’s totally your call), then I recommend using WordPress and a simple theme like Divi.
If you want to use your own name or business name, you’ll also need to purchase that as well as set up hosting.
So, let’s look at these individual pieces to get your website up and running.
Just FYI: (this shouldn’t take you months to do). Give yourself a week at most and get it done. You need to be focusing on the revenue generating activities and marketing that will actually grow your business.
Domain name & hosting:
For these you can use a company such as GoDaddy or Namecheap who provide both domains and hosting.
Your domain is the address of your website (ex: yourname.com).
On GoDaddy you can purchase domain names for as little as $0,99 per year.
Hosting is essentially the house of your website, and without a house, you won’t be able to have an address for your domain name above.
Efficiency isn’t just a buzzword. It represents the strive to get your workday at its very best. With fewer interruptions, less time wasted, fewer human errors, and more streamlined work processes, you can make a huge difference towards reaching your work goals. But what is it that makes an efficient workplace? It’s time to look at some of the key players that you can introduce to give your business a real productivity boost.
If everyone knows exactly what they’re aiming for, then it becomes much easier to focus their efforts toward what you want them to. Software tools like Clearpoint Strategy can help you put a system of key performance indicators in place, showing now only how well people are reaching their goals, but helping you identify the roadblocks stopping them from being so productive.
If your business is like many others, then digital technology is going to be the most commonly used tool for carrying out work. If that’s the case, then downtime caused by security issues, loss of data, network disconnection, and other tech troubles might be the biggest barrier to efficiency. IT support from teams like eSudo Technology Solutions do more than offer a quick fix if a problem goes wrong. The biggest benefit of outsourced IT support is that it gives you a proactive approach to causes of downtime, reducing their likelihood in the first place.
Every task in the business should be considered a process, whether it’s mailing a package or completing a report. For those that are done most often, systemization might be the key. This involves finding the single most effective and least time-consuming method of doing it, then making it permanent by, for instance, creating a guide that allows new employees to learn that method.
A lot of time and effort can be lost in the mire of communication. If your team is left to their own devices to find ways to ask questions, request resources, and generally communicate with one another, you will be left with asymmetrical communication standards across the business. Some will prefer instant messages, others will prefer phone calls, others will prefer emails. Creating a central communication hub with apps like Slack makes it a lot easier to ensure everyone stays in touch and has the same standards of communication. This means they’re a lot less likely to miss one another when trying to reach out.
A happy workforce
If your team isn’t engaged, motivated, and generally happy, then they are not going to be as invested in being efficient, productive workers, it’s as simple as that. You have to invest in their well-being, ensure they’re being developed, and reward good work if you want more of it.
The factors above do no make a comprehensive list of what you need to be efficient. When aiming for true efficiency, it’s about looking at exactly what you and your team do and finding the ways to streamline it all without sacrificing the quality of the work. Simply telling people to work harder doesn’t work, you need to put the right systems in place for a truly efficient workplace.
Anyone who runs their own business will naturally want to make sure that they are able to maintain complete control over what happens in the business. Entrepreneurs are notoriously bad at knowing when it’s time to step back a bit, take a deep breath, and turn over some of the responsibilities of the job to other people.
All the same, knowing when to outsource, and understanding the value of deferring tasks to others, can often be a major pathway to success in any business endeavour. This is especially true for businesses that have been around for a while, have escaped the initial startup bubble, and have grown to a point where they can no longer be easily or efficiently managed by one person.
Unconvinced? Here are just a few of the ways in which outsourcing your work can help you to get the most out of your business.
By freeing up more time for you to spend on your core area of expertise
All of us have certain areas we’re more proficient, skilled, trained, and educated in than others. Contrary to that, any business will require numerous tasks to be handled, in areas as wide-ranging as copywriting, marketing, website management, and more.
By outsourcing some of the work of your business to third parties, you free up a lot more of your time and energy to dedicate to your own core area of expertise.
In other words, outsourcing work puts you in a position where you are more likely to be able to use the time at your disposal effectively, with the maximum possible impact, rather than having to put out fires all over the place and juggle a dozen different responsibilities and dimensions of the business that might well fall outside of your own particular area of expertise.
By allowing you to benefit from the expertise of people who can do particular jobs better than you can
Closely connected to the last point here, is the fact that outsourcing work is a great way ensuring that you get to benefit from the expertise of people who are significantly better equipped and able to handle particular types of tasks than you, yourself are.
Hiring an IT consulting company will virtually always mean that the IT domain of your business is handled with more professionalism and efficiency than it would be handled by you — unless you, yourself, are an IT expert.
The same is true for marketing, writing, graphic design. Experts in all of these fields can do a good job, to an extent that you, alone, might not be able to.
By rapidly accelerating the overall work-speed and productivity of your company
We live in a fast-paced world and it only seems to be accelerating more rapidly from day to day. The market is quick, customers expect prompt services, and competitors are eyeing up ways to deliver a more streamlined service or product.
By outsourcing some of the work in your business to other people, you essentially multiply the work-rate. Suddenly you have more people involved, and things just run exponentially faster. With heightened productivity, you are likely to gain a new competitive edge.
If you want your brand to be successful you have to make sure it stands out from the rest. If it doesn’t, it will just be lost among the many other similar ones and that will not help your business at all.
Pay Attention To Detail
It can be the little details that matter. Too many businesses do not bother about them and it could be little things that make your brand stand out above the rest. Make sure that your website has all the information a customer could need, such as your phone number. A small thing like including the country code can mean that it is easier for people to contact you.
Any emails you send should reflect the uniqueness of your brand, as should any social media posts.
Tell Your Story
People love stories, and yours will be different to anyone else’s. Include it on your website, and let potential customers know how you were inspired to start selling your products. Anything that is unique will make your brand stand out, and your story will be one of these things.
Put It Other Places
Having your brand online is great; every business should have an online presence. You can put in other places too though, as the more people see your logo, the more recognizable it will become. Some of the ideas at Pro-Motion Industries LLC are brilliant for this. You could have bottles and product packaging personalized to your brand, as well as jars, lids, and caps. Such things will help to create brand awareness, which is one of the main factors of a successful business.
See What Your Competitors Are Doing Wrong
You need to take a look at your competitors and to see what you think they are doing wrong. This will enable you to avoid the same mistakes. For instance, if they do not give a good customer service, make sure yours excels. If they are slow on deliveries, ensure that your products are sent out without delay. It is usually quite simple to see what people are not happy about. Take a quick look at their social media pages, as that is becoming the place for people to complain.
Wherever users see your business’ brand it should be consistent. The same colors, fonts, and logo should be used everywhere. Just take a few minutes to look at some of the strongest brands around and you will see that they not only use the same things all the time, but their tone and ethics remain the same too. You will not see something light-hearted in one place and something very serious in another where these big brands are concerned.
Make Use Of Social Media
Social media can be a great marketing tool that can get your brand out to more people than any other way for the cost involved. Much of using these platforms costs no more than time, but things like Facebook and Twitter adverts are not expensive and can be targeted to get your brand to the audience you want.
Build your brand and you will build your business.
Giving back to the local community is an excellent tactic for two reasons. Firstly, you get to provide the people who helped lift the company off the ground with a gift. Not to be corny, but it’s important to remember those who were there in the beginning. Secondly, it’s a fantastic aid regarding brand awareness. Customers see your attempts and only think positive thoughts.
Because giving back isn’t as straightforward as it appears, you may be struggling to come up with ideas. If so, take a glance at the advice below. Hopefully, the following should provide a good deal of inspiration.
Donate Knowledge Once upon a time, you were a beginner who needed a mentor for guidance. Now, you’re an expert but that doesn’t mean there aren’t people like you who are looking for help. There are plenty of entrepreneurs that require somebody to provide advice. Even better, there are young minds that are desperate to learn about the process too. Therefore, going into schools, colleges and universities to donate your knowledge is a savvy move. Not only does it give back to the community, but it also fuels the fire for the next generation. And, these people may end up in your office making you millions.
Sponsor An Event
With an event, there is always an opportunity to help others or make a change. A sponsorship means the company will take care of the organizational aspect or provide the money to fund the event. It depends what it takes to get the job done. Remember the many different elements to this backing. Yes, the brand will inevitably receive a boost thanks to the positive PR. However, it’s also a chance to instill a healthy attitude in the community. Using a sports event is an incredible way to get more people to be fit and active, which only benefits the firm.
Save The Planet
Customers are as worried about the planet as ever before and for good reasons. According to experts, there has never been a more dangerous time for the earth than right now. So, it makes sense to do your bit to ensure the planet is still in good shape in fifty to one hundred years. You can do this by using oil water separators to prevent waste and runoff into natural habitats. Or, you may decide to run a litter-picking drive to clear parks and roadsides of plastics and pollution. Reducing car usage is another good choice.
Let’s not forget about the impact of money. Sure, it feels lazy to fund a project, yet it may be the cash injection the community needs. After all, the state authorities never seem to have enough money to take care of their responsibilities. As an entrepreneur, you can fund the things which pique your interest so that there is a level of enjoyment. Again, this is an excellent way to get the next generation of businessmen and women into the industry.
No matter how many hours have been put into ironing out the kinks in your business, human error will likely always be a threat. 52% of data and security breaches are down to human error, and has been the root cause of many, many tragedies. The scary thing? It can strike at any time!
Although you may not be able to eliminate human error 100%, there are ways you can prevent it and limit its devastating effects. If you’re interested to learn more about human error and the ways it can be prevented, then read on…
The Definition Of Human Error
Human error is a mistake that an employee of your business has performed. The mistake is unintentional, otherwise it should be considered a deliberate violation of policy. It doesn’t account for things like negligence and intentional mistakes. There’s a margin of error that comes with using machinery, and human error is the human equivalent.
Because of this, it can be extremely tough to predict and prevent. People perform at different capacities, and it isn’t usually consistent.
There are a couple of types of human error. There’s the kind that is carried out when actions are taken for granted; for example, an employee knows how to complete a task but zones out and makes a mistake, as their actions are taken for granted. Then, there are errors that occur from not understanding a task properly or not being given clear instructions. There are some devastating examples of what human error can do in both instances if you take a look.
It’s important to remember that blaming employees can lead to less trust, and they are less likely to bring up issues that can lead to failures. This in turn can mean management are less aware of system weaknesses that can potentially result in more mistakes later on. Having a systemic view for human error is much better as you will assume that some degree of human error is normal and you can then put a system in place that will help you to detect, prevent, and correct the errors.
Checklists To Prevent Human Error
Checklists can be an extremely helpful way of preventing human error. Using checklists helps your team to break down tasks into bitesize chunks, making seemingly impossible things seem easier. Task lists can also help to prevent a lapse in memory, and more detailed instructions will help you to limit any slip ups.
Of course, your team could still ignore the checklist or misread your instructions. However, this is still a better alternative than simply expecting your team to rely on memory to complete tasks.
Limit Access to Sensitive Systems
By limiting access to sensitive systems to only those who need access, you’ll be able to keep things more secure and ensure only well trained employees have access. You’ll greatly reduce the likelihood of human error by doing this.
Developing A Strong Disaster Recovery Plan
With a strong disaster recovery plan, you’ll take steps to identify and mitigate potential risks. This can ensure all of your employees are on the same page when it comes to preventing mistakes, as well as quickly addressing them. Ensure all employees read and understand your disaster recovery plan.
Train Your Staff Consistently
Many organizations don’t properly prioritize training, and this is a huge mistake. Staff education can go such a long way to improving the quality of data and preventing mistakes. By explaining the importance of accuracy and how it impacts your business/customers, you’ll ensure everybody is on the same page and that mistakes are reduced.
Use Automated Verification Processes
Using software and solutions in various channels to help you automate verification processes can help to prevent inaccurate information getting onto your directories.
Clean Your Data Over Time
Repeated list hygiene is crucial when you take into account things like changes in information, such as frequent changes of address. By taking care of regular cleaning you will be able to review this information and ensure the data is managed well and up to standard.
Evaluate Individual Performance
By evaluating individual performance, you’ll be able to ensure there are no conditions that lead to overload for employees, which can create attention failures and lapses in memory. You’ll want to look at things like fitness for duty or fatigue management, complexity and task design, and more.
Automate What You CanIf there’s something you do every day, or consistently in your business, chances are you can automate it. There are many apps, software, and systems available. Using things like invoice matching process can ensure accurate invoices as well as getting more done in a shorter space of time.
Conclusion: Can You Eliminate Human Error?
It is possible to minimize and prevent some forms of human error, even though it’s unlikely you’ll be able to eliminate it 100%. Having accurate administration processes in place can ensure there are clear instructions and accurate procedures that are crucial for preventing human error. Things like appropriate processes and work environment can also make a big difference. Relevant training, supervision, open and easy communication, individual performance evaluation – it all cumulatively affects your business and how mistakes are minimized.
Humans are not robots are we cannot be expected to operate in a vacuum. Behaviour can be influenced by many things, including external and internal variables. Of course individuals are responsible for their actions, and multiple mistakes should not just be excused, but having a blame mindset rarely helps. Organizations are responsible for eliminating the possibilities of external factor influencing human behavior.
With all this in mind, make next year a year you’re going to dedicate to recovery. Avoid human error and the cost of this error. By taking control of these issues you’ll reveal opportunities that you never considered before. Companies can lose a substantial amount of money because of avoidable mistakes – prevention is absolutely key. By using the advice here, your team will become more productive and confident in their work. They’ll come with the intention to do a good job, and leave feeling a victim of weak systems and processes if nothing is done sooner rather than later.
As an entrepreneur, I’m sure that you will always be on the lookout for tips and tricks that can make you even more productive and efficient when in the office. I know that I certainly am! Thankfully, there are lots of products and tools out there can have been made and designed to increase productivity. Even though there are lots of companies out there who focus on making these kind of tools, it’s fair to say that Google is currently king of online productivity. Thanks to its range of helpful online products and platforms, including Gmail, Google Tasks, and Google Calendar, business owners can have a helping hand in a variety of areas.
Are you using your Google products efficiently, though? Here are some great hacks that can help you get even more out of them.
Take Advantage Of Adwords
If you don’t already use Google Adwords for your company’s advertising needs, then it really is worth taking a look at what this product can offer you. It’s a method of advertising on Google. You simply create your advert and pay the fee, and then your company will be listed at the top of the search engine results whenever anyone searches for the relevant terms. If you don’t want to keep on checking in on your ads, you can always use the Google Ads automation tool. And then you will be able to focus on other important tasks.
Encrypt All Your Sites For Better SEO On Google
These days, we all know that our website’s SEO is very important. Without it, there is no way your website will be on the first page of Google search results. There are lots of ways you can improve this, but what many business owners don’t realize is that their website’s level of security will have a big effect on their SEO ranking. One security factor that some entrepreneurs still haven’t utilized is encryption. Ideally, you need to use a sophisticated encryption on your website. Not only will this protect web users and your data, but it will also boost your SEO.
Make Calls Within Google Docs If you use the G Suite to carry out a variety of tasks, then there is a strong possibility that you use Google Docs. One of the main benefits of Google Docs is that you can collaborate with your colleagues and clients. Simply grant them access to the document and you can work together on it from seperate computers. But did you know that you can also call collaborators from your docs? It’s true! You just need to use an addon that allows this. If both users have the same add-on, then you’ll be able to call each other whenever you have any questions.
Type With Your Voice In Google Docs
The point about calls above isn’t the only cool thing about Google Docs. Did you know that you can also type with your voice in the document? It’s not even an addon that does this – simply go to “Tools” and select “Voice Typing”.
When you meet someone new at work, you will probably react in the same way whether you are an introvert or extrovert. A shake of the hands, and few words of greeting and then move on to your job. However, that is not the case in many other work situations, such as meeting and gatherings. The extrovert will be a ‘people’ person, where the introvert will be the one that sits quietly on their own nursing their drink. Bearing this in mind, how does an introvert make a good first impression? Look Them In the Eye This is exactly what an extrovert will do when they meet someone new, but an introvert will be looking anywhere other than the face. Imagine you need to know the color of their eyes and look straight at them. Give them a nice smile at the same time and you will appear to be much more confident than you are feeling inside. Once you have made that initial contact, it will get easier to chat to them, but you should not start looking all over the place because you still feel a bit nervous. You should continue to look straight at them, although do not make it look like a stare. Watch Your Body Language There are some actions that will make you look doubtful and even hostile. Folding your arms or linking your hands both have this effect. Instead, you should try to relax your shoulders, arms, and hands and then your whole posture will show that you trust the other person. When you shake their hand, do it with firmness, as a weak handshake is said to show a weak personality. This is a much better way for someone new to get a first impression of you. Find Things In Common Instead of relying on the usual business chitchat, ask something that is a bit more unusual to see if you can find things you may have in common. For instance, ask about their hobbies and see if you have any shared interests. If they are keen on making things you can let them know that you know how to make your own hoodie. If they want to travel the world, you can discuss some of the places you have been too, and see if they have already visited them too. It could be they love horses or reading, but with so many interests around, it can be quite easy to find a common factor somewhere. The more things you find that you have in common the more you will relax and the conversation will flow without you having to make too much effort.
Imitate Their Gestures This does not mean you should do this in a way a comedian would, to make fun of them. If they are slouching, for instance, you should not stand too straight and tall. If they are speaking quickly, you do the same, just as you should slow down your speech if that is how they talk. For an extrovert this is easy and they do these things without even thinking about it. For an introvert, they have to make a conscious effort but the results are that they can become more comfortable talking to a stranger. Change Attitudes An introvert is usually nervous about introducing themselves to new people, and the more important they perceive that person to be the worse the problem gets. You can interrupt the inner dialogue that makes you feel this way by standing in front of a mirror and repeating the same word over and over again. It should be something simple like nice or great, and you should say it in as many different voices and tones as you can muster. Then when you meet someone for the first time, you start the process of repeating the word in your head. This interrupts the mindset of being nervous and helps you get through the worst few minutes of greeting a new acquaintance. It Is Not Easy None of these things are easy for an introvert to do and they can take a concerted effort. They need to be done if you want to be successful though and you can take heart from the fact the some of the best-known people are introverts. Mark Zuckerberg and Bill Gates are two prime examples of introverts that have achieved success, and then from history, there are the likes of Albert Einstein and Sir Isaac Newton who were the same.
Running a business takes a lot of hard work, especially when you are only just getting it onto its legs. A lot of stress, time and money goes into it, and when you have that first big sale or reach a substantial milestone, you should be proud of what you’ve achieved in your career. But as the business grows, how can we show off a business, so that we’re able to take advantage of every opportunity?
Keep Ahead Of Your Competitors
When competing with those in your industry, it’s absolutely crucial to know what your competitors are up to. It’s important to stay in your lane and focus on what your business is doing, but it’s beneficial to know what opportunities they’re getting and what they are doing within the industry to stay ahead of the game. Analyze what it is that you aren’t achieving and creatively find ways of doing it better. Creativity is theft after all!
Advertise Wherever You Go
When you’re off on conferences, training courses or business networking events, you want to be advertising everywhere you go. Why? Because in business, the competition is tough, so you want to make sure every moment spent with a potential client or investor is well used. There are a number of ways that you can do this, no matter what role you play in the business.
Business Cards – Everyone that’s representing the company to others should have business cards. These are great for spontaneous (or planned) meetings and networking events. Having a business card to hand out to someone means they have your details in a physical form. It looks professional, and it’s mostly almost the person you give it to, won’t forget about you or the business.
Pull up banner – At certain conferences or events, you may have a stall set up or the space to show off the brand. A pull up banner are a great way of advertising your business, what services you provide, and they’re tall enough so that you can spot it from afar.
Social media – With the rise of social media, Instagram stories and Facebook Live are great platforms for advertising your brand whenever you’ve got a new product coming out or a campaign going on for your company. With a global reach, this can be a great way of showing off your organization to a new audience.
Think About Your Digital Presence
In a world dominated by technology and the world wide web, it’s even more critical that you bring the business into the 21st century. A digital presence online is now so influential for reaching new customers and potentially rocketing the business to a new level. Some of the main moves to consider for the business is creating a website. A website is a space on the internet, to show off the brand with relevant work portfolios, mentions through the press and a blog that will bring back the regular readers.
Having a social media profile on every platform will increase your chances of growing the business. Hiring individuals and external companies, who can work alongside marketing campaigns to create creative ideas, will certainly grab the attention of your current followers and potential new ones.
Promote Strong Relationships
A business who values their staff and customers will certainly be more reputable and well-liked. When it comes to the staff, they are the workers that keep the business running, and if they’re not treated well, they may feel a lot of negativity towards the brand, and that can affect a business if word gets out. Keep staff involved with changes that go on in the organization and listen to concerns. Have regular meetings to track progress and encourage a career path within the organization.
The same goes for your customers. You want good communication between you and your clients, as well as having great customer service that can sort out any issues or feedback when required. Loyal customers will recommend you, and word of mouth is the best form of advertising that’s free!
Collaborate With Other Businesses
We can build one another up, in all aspects of life, so why not collaborate with other businesses? There are plenty of opportunities to work with other businesses that can benefit both parties, so don’t be afraid to approach your competitors.
Taking great pride in a business is how you’ll make it thrive, so always look for ways where you can boost your company’s image, attract new opportunities and grow the business to make it a big success.
Regardless of your personality type, it is important to be authentic in all areas of your life- including the workplace. Often times, women feel the need to alter their personality so that they are not perceived in an ill light. We have all seen women in the media pictured as being the stereotypical passive employee or over authoritative boss, and it is exactly what we don’t want to be. Instead of focusing on this, we should focus on who we really are!
Regardless of whether you are an introvert or extrovert, you are as capable as any man in the office. So how do you harness the power of your personality instead of conforming? That is precisely what we are going to explore!
So… You Are An Extrovert
When people think of extroverts they picture outgoing, daring, and sociable individuals. Extroverts are often strong willed and outspoken- which are elements of their character they may feel they have to tone down in the workplace. This is a grave injustice to not only yourself but your company as well. For example, if you see a systemic problem within your company you should voice your opinion to a higher up. Chances are, other employees recognize the same issues but don’t have the courage to voice their opinions. By letting the problem perpetuate, you are stunting the growth of your company and your career.
A major issue many female extroverts share is the worry that they will be seen as bossy or harsh to other employees. Because of this, they shy away from leading projects or teams. When it comes to managing your extroverted character, it is important to be both a team player but step up when needed! Your ability to voice your opinion and stand up for your ideas is valuable. It also makes you a valuable member of your company, so never dilute your spirit.
So… You Are An Introvert
People often define introverts as timid and shy people, when it is far from the case. Introverts solely enjoy recharging by themselves. Their interests are often self directed, but that doesn’t mean that they don’t enjoy socializing with friends, coworkers, and family. With that being said, introverts can make powerful leaders in many arenas. In fact, they tend to be quite charismatic in social situations!
Many people, introverts included, may feel scared to voice their opinion in the workplace. This feeling is amplified especially if it is not a popular opinion or that of the majority. Introverts’ thoughtfulness and ability to take the time to think about a situation from all angles makes them extremely valuable to organizations. The key to harnessing your talents is to be confident and know that your ideas are perhaps the most well thought out.
Overall, women in the workplace are concerned with being perceived in an inaccurate light. Because of this fear, we police ourselves and our personality when we shouldn’t. The best way to get a seat at the table is to be yourself and harness your talents! If you aren’t sure where you lie on the scale of Introvert to Extrovert, take a Myers Briggs Personality Test! Not only will it help you understand yourself better, but it will give you insight into what your future can look like as well.