World Introvert Day Jan 2nd 2024 👆🏼

If we’re going to count the number of ways on how companies market their business, it would probably take us the whole day discussing all of them. From the five basic ones, like branding, print advertising, mail, social networking, and commercials, come fifty more sub-strategies. 


And almost everyone is doing every single one. As a business owner, we’re sure you want to be more unique with your approach to growing your business, so here’s a road less traveled: Podcasts. 


It might not be the first thing that comes into your head when you think about a marketing strategy to boost your business, but podcasts are actually becoming more and more valuable and helpful, especially for small companies. Here are a few points that may help you consider in launching a podcast for your business:


It fits in any schedule: this applies to you, the business owner, and your prospective clients. How? Well, for most people who started their podcast, they might tell you that it’s a lot of work, but in reality, if you’re the host, all you need to do is show up and talk. A lot of the production part of the podcast can be outsourced, too, so you don’t have to do everything by yourself. This includes guests, transcription, editing, publishing, and promotion. 


As for your prospects’ schedule, it would be easier for them to listen to you through a podcast instead of booking them an appointment. They can listen to you, while they do other things – which can be convenient for both of you, as you get more reach, with a single episode than one appointment.


Better reach for more qualified prospects: as what the previous post stated, the scheduling helps with reaching more prospects, including the ones that are more qualified to do business with you. Doing a one-on-one consultation takes so much time, as you need to demonstrate your credibility without sharing your expertise from your experiences. This can be done through podcasts. When you get to share your expertise, you become helpful – making yourself valuable for your listeners – attracting them to become a client.


Stephen Woessner, once shared on his podcast Onward Nation, “It’s much more likely you can then develop a business relationship from someone in your audience when you’ve established your credibility.”


It’s budget-friendly: with podcasting, there’s no need to break your marketing budget. You can launch a podcast with just a microphone and hosting service, typically just around $20 a month. As for the microphone, the mic and earphone piece could do if you don’t want to shell out money just yet. In total, you can just allot $20 for the hosting service, especially if you can do the editing and production on your own.


Although if you do have a budget, professional services that can help you with the tasks for podcasting starts at around $500 per month, depending on how much assistance you need, and how often you want to publish an episode.


It can be a “Trojan Horse” way of selling: as hard as it may be to schedule appointments, you can actually use podcasting to attract them. 


Woessner of Onward Nation does this, where he invites key decision-makers, and industry leaders to talk to them on his show. In addition, you also bring in additional revenue through sponsorships, as your audience becomes bigger.

It’s work but it’s fun: hosting a podcast can be a work that you’ll always look forward to as it is fun. You get to connect, meet, and interview interesting guests, even future clients, and share ideas and stories with them. So, not only does this help you build rapport, but it also creates a wider network for you and your business. Win-win!