Workshops are an excellent way to build lasting relationships with your clients, provide a valuable service, and help attendees achieve important goals. They’re often used as an effective way to convert B2B prospects quickly. Here’s how you can run an impactful and successful workshop for your business.
Be an engaging facilitator
Make sure you’re able to keep people engaged and active. Remember that it’s a workshop, not a lecture. Workshops provide a more hands-on and direct approach to topics that traditional formats normally don’t. Rather than just talking to your class for hours on end, make sure to plan activities that will get people involved. If you’re not confident in your facilitating abilities, you can always try out a workshop facilitation training course which will help guide you through the process of becoming a more effective facilitator. This is especially useful if you intend for this workshop to become a regular activity that your business offers.
Create a warm and inviting environment
As a facilitator, part of your job is to set the tone for the rest of the class. From the very beginning, make it a point to be as warm and inviting to the participants as possible. This will create an environment that’s conducive to participation and cooperation. You’ll be able to get the most of your attendees this way.
Determine the goal and purpose of the workshop
From the start of the class, it’s important to make it clear to your attendees what the goals and purpose of the workshop are. Without doing so, your class might start to wonder why they’re even there in the first place. Write these intentions down on the board or have it outlined in your PowerPoint presentation. Wherever it is, ensure that it’s highly visible to the attendees. If you’re able to accomplish what you set out to do at the beginning of the class, that’s a great way to tell that your workshop was successful.
Plan for the unexpected
No matter how clearly and meticulously you lay out your plan of action, things that you hadn’t planned for or expected are bound to happen. That’s okay. As much as possible, be as open, honest, and perceptive as you can. Pay attention to and stay open to what your attendees need at that moment and adjust accordingly.
Let your participants share their thoughts and ideas, give them the time and space to network with each other, and make sure that you’re not the only one talking. Plan activities and even games that will allow them to interact with you, the rest of the class, and the topic at hand. Brainstorming sessions, sprints, and group sharings are all excellent ways to do this.
Wrap up the way you started
At the end of the workshop, revisit the purpose and the goals that you laid out at the beginning of the session. You can ask your participants about the degree to which they think each goal was accomplished. In doing so, you’re able to gauge the success of your workshop and you’ll also give attendees a sense of accomplishment.
These simple tips will help you conduct an impactful and meaningful workshop. When done right, workshops are a great opportunity for you to grow your business and build lasting connections with your clients.