The Often Overlooked Aspects of Branding

The way your company is perceived plays an extremely important role in how successful it is. That’s why you need to do everything you can to build a strong brand that appeals to your target market. With that in mind, here are a few aspects of branding that are often overlooked by business…

The design of your office space

Most brands spend a lot of time designing their logos and ensuring that their social media presence looks right for their target market, but they neglect to do the same with their offices. However, if yours is the kind of company that is likely to have clients visiting, or if you plan to post photos of your office on social media, how your workspace looks really does matter. If for example, you’re a super-modern brand but your office is old fashioned, tired and dull, it isn’t going to show your brand in the kind of light you would prefer. Whereas, if you were to fill it with lots of bright modern furniture, abstract art, and comfy couches, it would show you as being the vibrant, modern company that you want people to think you are. So, if you haven’t already, spend some time customizing your office space to make it more on brand.

Turn your employees into ambassadors

One aspect of branding that a lot of businesses miss is the part their staff has to play in their image. If your employees are enthusiastic and engaged about your company, it will reflect well on you. That’s why it’s worth putting together a decent employee benefits package, hiring vibrant people who are passionate about the job, and why you should reward your staff for any referrals that come your way – something that will encourage them to big your business up. Think about it, customers are more likely to buy from a company with happy, bubbly staff than they are from a company with downtrodden depressed employees, right?

Pimp your packaging

Something small that can make a significant difference in how your brand is viewed is the state of your packaging materials. If you use plain brown paper and bog-standard shipping labels, when you could be using polka dot packaging with bespoke shipping labels, you are missing a trick. Your packages will look dull when they could look exciting and that could be the difference between getting repeat business and not. It might not seem like it would tip the scales either way, but in a very competitive market, it’s the little things like this that make all the difference.

Your customers

As a business, your existing customers are one of the best assets you have and you can use them to improve your brand image. How? By encouraging them to write reviews, post about your own social media and…well just sing your praises from the rooftop. In order to do this effectively, you first need to do everything you can to ensure that they have a good experience when shopping with you. You then need to prompt them to act. You can do this by offering them money off their next purchase for leaving a review or by running contests for anyone who gives a testimonial, for example, and since social proof is such an important factor of brand success, I suggest you start doing this soon.

Become an expert

If you want people to take your brand seriously, one really effective thing you can do is to set yourself up as an expert within your niche. How do you do this? The easiest way is to start writing guest blog posts for other high-status blogs and websites in your niche. You can also make videos for Youtube and other media, and even try to get interviews on the TV and radio. The more often that people see your name and the name of your business alongside useful content in your niche, the more they will begin to trust your brand.

Do good

Getting your business to help out with blood drives, charity fundraisers and community projects is often overlooked, but it’s a great way to not only spin your brand in a positive light, but also to improve your own life, the lives of your staff and the lives of a myriad of other people too. It will help with staff bonding and give you all more meaning in your work.

You may not be able to implement all of these ideas, but even just incorporating a couple of them in your branding strategy is sure to pay off.

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