World Introvert Day Jan 2nd 2024 👆🏼

Introverts can make great entrepreneurs. While fortune may favor the bold, let’s not forget that the good book says that the meek shall indeed inherit the Earth. Introverts tend to be highly professional, meticulous and sincere. They are not given to bluster and empty promises. They deliver on their commitments and take their duties and responsibilities seriously. They may not be the force of nature that their brash counterparts make a reputation for themselves as being but they are by no means a pushover. However, while introverts have many qualities that make them great entrepreneurs, their self deprecating nature can mean that self-promotion does not come easily for them.

With this in mind, here are some handy branding tips for introverted entrepreneurs…

Partner with an experienced agency

Introverts are often the worst people to judge our competencies. They take their talents and competencies for granted and see only the areas in which they require further development. But beauty, as they say, is in the eye of the beholder and if you don’t feel comfortable managing your own branding, you may benefit from outsourcing it to a third party.

An experienced billboard advertising agency or digital marketing specialist can work collaboratively with you, identifying what makes you and your business unique, special and a cut above your competitors. They can then translate this into compelling advertising copy that captures the attention of your target market.

Share what inspires you on social media

Your social media presence is an essential weapon in your marketing arsenal. It gives your enterprise a sense of personality in which your customers can invest. It allows you to form meaningful relationships with your clientele which will ensure that they keep coming back to you at the expense of your competitors. However, this doesn’t mean that you need to take selfies at your desk every day if this isn’t something you’re comfortable with.

Instead, focus your attention on defining your business’ personality by the content you share. Whether this is your own blog posts, videos and infographics, retweets of people who inspire you or content shared from your favorite business blogs. Who says that shy people can’t be masters of social media.

Make it all about your customers

Your self-effacing nature might make you ill at ease with singing your own praises on whatever digital platform is available to you *cough* Mr President *cough*. Instead, why not focus your attention on showcasing your customers? What better way to show your customers that you are just as invested in them as they are in you than by making them the star of the show? Share their content, retweet them, mention them and make sure that your followers are aware how grateful you are to have them.

Finally… Rehearse before public speaking events

Public speaking events represent an awesome opportunity to showcase your knowledge and expertise to your client base and beyond… But many introverted entrepreneurs would rather drink a gallon of sulphuric acid than speak in public. The truth is that even a veteran raconteur can get dry mouthed speaking in front of a new audience. The trick lies in getting yourself more familiar with public speaking. That means, like any performer you need to rehearse, rehearse, rehearse. Do it in front of the mirror, record it or do it in front of someone you trust.

The more accustomed you get to it, the more you’ll start to feel relaxed and maybe even enjoy it!