Attending trade shows can be an excellent way of promoting your business, but if you’re an introvert, it can be difficult too, Below are some simple tips to help you get it right and have a successful event, even if you would rather be elsewhere.
1. Prepare yourself
If you’re an introvert and you don’t exactly relish the thought of talking to potentially hundreds of people in a crowded space, it’s important that you take the time to psyche yourself up for the event. start by taking some time out to relax, meditate and get into a relaxed state of mind, so that you’ll feel less overwhelmed when the time comes.
2. Get others on board
If you can, try to rope in one or two employees, or if you’re a solopreneur, a couple of friends, to come along and help you out. That way, if it does get too much for you, you can retreat for a while and let someone else take over.
3. Be prepared
Whether it’s paying for ute van hire to cart your display stands to the trade show, hiring a stall, or prepapring goodie bags for the attendees, the sooner you sort out the logistics of attending the vent, the calmer you will be when the time comes. If you are underprepared and also dreading the event, your stress levels are going to go through the roof, and you are’t going to have such a good time of it. So be sure to prepare well in advance.
4. Think about your audience
When you are planning your trade show attendance, it’s important that you think about who your audience are and what they would like, This will enable you to set up a stall that will draw them in and keep them interested. If you print out lots of information and graphics to keep their attention, and you have lots of products that they can play around with on display, then the amount of intersection you will need to have with them will be minimal, and you won’t have to worry about getting tongue-tied or feeling drained.
5. Book a nice hotel room
If you’re going to be traveling to the trade show, it might be a good idea to book a hotel room nearby. That way, if things do get too overwhelming, you have a calm space that you can retreat to in order to get some peace and quiet, Maybe you can meditate or have a nap to refresh yourself for the next round.
6. Spread the word
Oh, and don’t forget to publicize the fact that you’ll be at the event well in advance if you want to draw a crowd and ensure that the trade show is worth your while. The more people who know you are going to be there, and the more questions you answer in advance online, the less you will have to do on the day, which hopefully you will be able to enjoy even if it isn’t really your bag.