When you first start out in business, you have so much to prove. You don’t have a good reputation to go off and you don’t have masses of good reviews to show you’ll deliver the products or services that you say you will. For this reason, you need to make sure you’re presenting yourself in the right way and giving the customer what they want to secure those all important sales. Here are some ideas for going about it.
When you’re considering shopping with a new business, perhaps one that you’ve not heard of before, what’s the first thing you’ll do before placing an order? Of course, you’d do a quick search. If the company is present online then it gives you reassurance that they’re not just a passing scam, so of course you’ll need to make sure your own business shows up when you search it. A high quality website is the first step, you could invest in custom web design and have something created specifically for your business. Well run social sites are next- your social media should ideally have a good following which you can achieve by running things like competitions and sweepstakes. Have a social media expert manage your sites if you have the budget for this, they can make sure that everything is dealt with in the best way. Customer queries, comments and complaints should be handled quickly and professionally. A potential customer scoping out your business will then be able to see that your company is well organised and if any problems do occur then you’ll get back to them quickly.
Excellent customer service
Whether it’s on the phone, on live chat or on social media, customers will always expect the highest level of service. When competition is so fierce between businesses they can quite easily shop elsewhere, so any rudeness or taking too long to reply will often result in a lost customer. Make sure you get things right in the hiring process, you will want to choose staff for your team who have proven experience in working with customers. It’s not a role for everyone, certain people are just better with others and are able to remain friendly and patient regardless of the situation. These people reflect massively on your business so you need to find staff that you can trust to do a good job.
When it comes to new businesses, people will be dubious about putting payment details into an unknown site and for good reason. That’s why it’s worth having Paypal as an option, this is safe for both buyer and seller and people trust it as they know that if something goes wrong they’ll get their money back. If you run a physical store, only accepting cash will limit what you can take, a card machine will look far more professional and mean you’re not missing out on orders- research shows that a huge majority of people now only carry less than a few coins in cash with them regularly. Ideally, contactless with Apple/ Android/ Google pay features should be considered, as businesses we need to move with the times and these are becoming more and more preferred for making payments.