Ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients and encourage them to buy?
When you put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do it completely hands free. All that’s required is a little forethought.
Your first must-have tool? An nurture sequence. Simply put, an nurture sequence is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.
Typically, a nurture sequence series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to stay productive during the dog days of summer” or “daily motivation for busy mompreneurs.” When your reader fills out the form, they are automatically added to your autoresponder list, and you have their attention with every email.
The key though, is to write your series with specific calls to action. It’s not enough to just give them tips for being more productive. You have to also give them the opportunity to find out more about you and how you got to where you are today. Not only will this help them trust you but then they are more likely to buy your products or services.
Done right, your nurture sequence can help keep the cash flowing, even when business is slow.
The fastest way to get your nurture sequence up and running is to use a tried and true email provider such as ConvertKit.
For the content, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.
In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling nurture sequence that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.