The current outbreak of the novel coronavirus, also known as COVID-19, has affected almost every business in the world. Some, suspended work until further notice due to city lockdowns, and some who opted to have their employees work remotely and keep the business going, are suffering a decrease in productivity. Time zone differences, environmental distractions and communication barriers all add as factors to decreased productivity.
Not every business owner has an emergency plan for ‘acts of god’ such as this pandemic outbreak. But just because you don’t have a plan, doesn’t mean there’s nothing you can do to keep the business running. In emergencies like this, there’s one thing you must keep constant, and that is communication.
If you have a well-established way to communicate with your team, like email services, online video meetings, or instant messaging – then you’re off to a great start. But there are also other things you can do, to improve getting messages across your departments, not just for employee engagement but also for information dissemination. Here, we’ll be discussing the wonders of having a company podcast, its accessibility, and how it can help your remote team members in these trying times.
First, let’s talk about podcasts. A podcast is basically a digital audio file made available on the internet. It is typically distributed per episode as part of a series, for a certain program or topic. In other words, it’s like a radio program but is available on streaming applications, ready to be accessed online through your smartphones or computers.
Video meetings and emails already work when it comes to sending and receiving information, as well as engaging with remote employees. So, why have a company podcast?
Based on studies, the audio gets better attention and engagement than text or video as the medium feels more personal or intimate, aside from the other benefit which is–being able to multi-task while listening. Audios also tend to be less distracting than videos since all you’ll have to focus on is the message.
Here are a few examples of what you can do with podcasts:
Ø Companywide updates
Ø Small Team update (if separated by departments or location)
Ø Staff Training or Seminar
Ø Team to Team updates
Now, before you start a podcast, let’s also discuss its accessibility. Since this is a company podcast, it must be accessible to every team member, including those team members who may have disabilities, especially for those with hearing impairment, given that a podcast is basically audio. You may be wondering how someone who is hard of hearing may be able to access these. This is where the other parts of the podcast come in.
For people who are hard of hearing, a transcribed file of the whole episode must be readily available, so that they may be able to read what is being discussed. Aside from this, you can also have your hard of hearing employees use an automated transcription application such as Otter.ai.
Once these are already settled, all that’s left is to think about what your episodes will contain, the equipment you’ll be using, the software for editing, and the platform to publish it in.
It may not exactly be our choice to have our teamwork done remotely, but this business practice is already becoming a norm. Now that the world is currently suffering a major health crisis, this is also the best option to keep a business going. When you protect your employees, yourself as a business owner, and other people from catching the deadly virus, you also protect your business and your company’s future.