{"id":3891,"date":"2021-10-02T13:47:16","date_gmt":"2021-10-02T18:47:16","guid":{"rendered":"https:\/\/thecareerintrovert.com\/?p=3891"},"modified":"2021-10-02T13:47:19","modified_gmt":"2021-10-02T18:47:19","slug":"tips-on-building-your-personal-brand-online","status":"publish","type":"post","link":"https:\/\/thecareerintrovert.com\/index.php\/2021\/10\/02\/tips-on-building-your-personal-brand-online\/","title":{"rendered":"Tips On Building Your Personal Brand Online"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2021\/09\/pexels-kerde-severin-1542252.jpg?resize=1024%2C683\" alt=\"\" class=\"wp-image-3883\" srcset=\"http:\/\/thecareerintrovert.com\/wp-content\/uploads\/2021\/09\/pexels-kerde-severin-1542252-980x653.jpg 980w, http:\/\/thecareerintrovert.com\/wp-content\/uploads\/2021\/09\/pexels-kerde-severin-1542252-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Personal brand building isn\u2019t just for CEOs and billionaire tech entrepreneurs. Almost everyone has some kind of online footprint. You may wish to keep a low profile, lock down your social accounts, and not get involved in any online conversations. However, if you\u2019re looking to build your profile, or become a thought leader or influencer, then it\u2019s a good idea to get a grip on some of the basics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assess your existing online presence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re building your profile to further your career or promote your own company, then you are going to need to get a good overview of your historic activity. Is there potentially something out there that could come back to bite you or embarrass you? It\u2019s best to find out if there is any negative content out there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick Google search isn\u2019t going to cut it. There are many <a href=\"https:\/\/www.netreputation.com\/online-reputation-management-profile-defenders\/\">online reputation management profile defenders<\/a> out there that can do this on your behalf and do a deep dive into the internet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose your channels wisely&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many different platforms to promote yourself on these days. Popular <a href=\"https:\/\/thecareerintrovert.com\/index.php\/2021\/09\/09\/how-introverted-business-owners-can-use-social-media\/\">social media<\/a> channels include <a href=\"https:\/\/sproutsocial.com\/insights\/how-to-promote-your-youtube-channel\/\">YouTube<\/a>, TikTok, Facebook, Instagram, Twitter, and Snapchat. That\u2019s not including the blogging platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to develop a meaningful presence on all of these platforms would be a full-time job, and probably need the help of an agency too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, as part of your planning process, find out where your target audience is and concentrate on those channels. There\u2019s no point focussing your efforts on Twitter if your audience is on Instagram.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Develop a tone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You should try and stay consistent with your online personality. In almost all cases, you should try and be as authentic as possible. That way, you don\u2019t have to struggle to stick to a tone, it will just come naturally.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are some sectors where you will have to be very careful about your online personality as it could potentially harm your career.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should develop your <a href=\"https:\/\/www.brafton.co.uk\/blog\/creation\/4-brand-tone-of-voice-examples-to-use-when-building-your-own\/#:~:text=The%20phrase%20%E2%80%9Ctone%20of%20voice,brand%20and%20your%20customers%20value.\">tone of voice<\/a> before your begin your brand building. If you\u2019re unsure, do your research and see what is already working and what isn\u2019t.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Have a thick skin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The internet can be a great place, full of people who are supportive and appreciative of your content. Unfortunately, there is a very vocal minority on there who exists to troll people and generally be unpleasant. It can be a very emotionally draining experience and cause all types of problems.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing that you\u2019re not going to please everyone is something you\u2019ll have to get used to. Utilize the safety tools on each of the platforms, and if necessary, employ someone to filter these comments for you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key points<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building your personal brand online can be a very rewarding activity, as well as giving your career a boost. But navigating the online world can be tricky, especially if you aren\u2019t particularly familiar with the platforms you\u2019ll be using.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s all about doing your research thoroughly and selecting the right channels on which to target your audience.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal brand building isn\u2019t just for CEOs and billionaire tech entrepreneurs. Almost everyone has some kind of online footprint. You may wish to keep a low profile, lock down your social accounts, and not get involved in any online conversations. However, if you\u2019re looking to build your profile, or become a thought leader or influencer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-3891","post","type-post","status-publish","format-gallery","hentry","category-business","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips On Building Your Personal Brand Online - The Career Introvert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecareerintrovert.com\/index.php\/2021\/10\/02\/tips-on-building-your-personal-brand-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips On Building Your Personal Brand Online - The Career Introvert\" \/>\n<meta property=\"og:description\" content=\"Personal brand building isn\u2019t just for CEOs and billionaire tech entrepreneurs. 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