{"id":3522,"date":"2020-08-26T12:20:48","date_gmt":"2020-08-26T17:20:48","guid":{"rendered":"http:\/\/thecareerintrovert.com\/?p=3522"},"modified":"2020-08-26T12:20:52","modified_gmt":"2020-08-26T17:20:52","slug":"digital-marketing-strategies-that-instantly-set-you-apart-from-the-pack","status":"publish","type":"post","link":"https:\/\/thecareerintrovert.com\/index.php\/2020\/08\/26\/digital-marketing-strategies-that-instantly-set-you-apart-from-the-pack\/","title":{"rendered":"Digital Marketing Strategies That Instantly Set You Apart From The Pack"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re like most career-minded people, you want to get ahead, make some money, and carve a niche for yourself.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making it happen, though, is difficult in a world that is so full of noise. Everyone is screaming about themselves at the top of their voices, and it is drowning out a lot of real talent out there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trick to emerging <a href=\"https:\/\/thecareerintrovert.com\/index.php\/2020\/08\/04\/morning-routines-that-ready-you-for-success-at-work\/\">successfully <\/a>from this pandemonium is crafting an expert digital marketing strategy that emphasizes your brand. You need to do something that your peers aren\u2019t, so you stand out in ways that they don\u2019t.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what are your options? How can you leverage digital marketing to boost your personal brand and career?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2020\/08\/pexels-cottonbro-5081930-3.jpg?resize=1024%2C683\" alt=\"\" class=\"wp-image-3526\" srcset=\"http:\/\/thecareerintrovert.com\/wp-content\/uploads\/2020\/08\/pexels-cottonbro-5081930-3-980x653.jpg 980w, http:\/\/thecareerintrovert.com\/wp-content\/uploads\/2020\/08\/pexels-cottonbro-5081930-3-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setting Up A TikTok Channel<\/strong><\/h2>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Who knows whether <a href=\"https:\/\/www.wsj.com\/articles\/is-tiktok-getting-banned-in-the-us-its-complicated-heres-everything-you-need-to-know-11596495385\">TikTok will receive a ban or not<\/a>. Whatever the case, the platform is immensely popular among specific demographics, and relatively untapped by professionals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok isn\u2019t just about playing stupid pranks on people. Users upload all kinds of videos. And businesses can use it too to drive people to their sites via links.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, you can use a <a href=\"https:\/\/www.flowcode.com\">QR maker<\/a> to create scannable links to your TikTok account. Users hold up the camera app on their phone, scan the link, and then get forwarded to your account or promotional material.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Adding Personality To Your Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many career-minded professionals have a habit of forgetting that they\u2019re in the business of selling themselves, not passing a job interview. You don\u2019t have to keep your content matter-of-fact or bland. It can be just as exciting as the material churned out by professional content creators.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you inject a little spice into what you\u2019re doing, people will listen. Customers love it when professionals can create rapport with them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using Interactive Content<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive content is a lot of fun and yet, something that many professionals underutilize, mainly because they don\u2019t think about it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re an accountant, you could use a tax or <a href=\"https:\/\/www.calculator.net\/roi-calculator.html\">ROI calculator<\/a>. If you\u2019re a therapist, you could include a questionnaire with a free report about a person\u2019s state of mind.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Developing Content That People Need<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a big difference between <a href=\"https:\/\/neilpatel.com\/blog\/the-ultimate-google-algorithm-cheat-sheet\/\">developing content for Google\u2019s algorithms<\/a> and creating stuff that people actually need. The two are worlds apart, and it shows in the final reckoning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just because SEO gurus say that top-ranking pages contain 2,000 words, that doesn\u2019t mean that you should fill your blogs with filler. Ideally, you want to choose a format that allows you to express what you need to say succinctly and in a way that provides people with actual value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, ultimately, that\u2019s all people care about. Google might like your articles if they\u2019re long and detailed. But what really matters is the number of people converting though your site.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Abandoning Outbound Marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, if you\u2019re still using outbound marketing to get the word out about your services, you might want to reconsider. Incredible careers don\u2019t usually start with paid ads. Instead, they build on a corpus of content you work on over several years. Once you become a guru, there\u2019s no stopping you.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like most career-minded people, you want to get ahead, make some money, and carve a niche for yourself.&nbsp; Making it happen, though, is difficult in a world that is so full of noise. Everyone is screaming about themselves at the top of their voices, and it is drowning out a lot of real [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-3522","post","type-post","status-publish","format-gallery","hentry","category-business","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Strategies That Instantly Set You Apart From The Pack - The Career Introvert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecareerintrovert.com\/index.php\/2020\/08\/26\/digital-marketing-strategies-that-instantly-set-you-apart-from-the-pack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Strategies That Instantly Set You Apart From The Pack - The Career Introvert\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re like most career-minded people, you want to get ahead, make some money, and carve a niche for yourself.&nbsp; Making it happen, though, is difficult in a world that is so full of noise. 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