{"id":2252,"date":"2019-01-07T19:50:35","date_gmt":"2019-01-08T00:50:35","guid":{"rendered":"http:\/\/thecareerintrovert.com\/?p=2252"},"modified":"2019-01-07T19:50:38","modified_gmt":"2019-01-08T00:50:38","slug":"when-websites-count","status":"publish","type":"post","link":"https:\/\/thecareerintrovert.com\/index.php\/2019\/01\/07\/when-websites-count\/","title":{"rendered":"When Websites Count"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nowadays everyone seems to have their own website, whether offering professional services, products or just expressing themselves with their latest blog posts. How many do you scroll past without so much as a backward glance? How many do you find have made you stop in your tracks? Not many we\u2019d bet.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so much noise out there, you need some tried and tested techniques that make your potential customer base stop in its tracks. Don\u2019t be let down by poor visuals, old-fashioned graphics and shoddy writing.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make your website pop and drive more visitors than ever before to your services for a brighter business.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quite frankly, looks are everything. If content is king then your pictures, video and graphics are the emperors. They\u2019re the one-stop shop front that makes people stop browsing and want to find out more about you but how do you know you\u2019re using images and video effectively. Quite simply, the first thing you can do is a little research yourself. Specifically look at the competition, what are they doing that you should be? What are they doing that you shouldn\u2019t be? Learn the lessons and take notes on what works and what doesn\u2019t.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generic images have their place but high quality and original one-offs set you apart. The medium that really helps tell your story is video and this is something you might find yourself outsourcing to a <a href=\"https:\/\/mackmediagroup.com\/video-photography-production\/\">video production agency<\/a> to take care of for you.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Short, powerful, quirky videos on your <a href=\"https:\/\/socialfriday.org\">landing page<\/a> work. Think outside the box. They don\u2019t have to have words or even tell a coherent story but instead act as a marketing conduit for your customers to get a physical sense of who you and what you are about.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648-1024x685.jpg?resize=1024%2C685&#038;ssl=1\" alt=\"\" class=\"wp-image-2254\" srcset=\"https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648.jpg?resize=1024%2C685&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648.jpg?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648.jpg?resize=768%2C514&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648.jpg?w=2160 2160w, https:\/\/i0.wp.com\/thecareerintrovert.com\/wp-content\/uploads\/2019\/01\/adult-art-artist-297648.jpg?w=3240 3240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While images lead the charge, they must be followed up with great content. It\u2019s not just about the quality of the writing but about how and where it features. Too much text and your page will look cluttered, not enough and your visitor will be left wondering what they\u2019re looking at. Striking the right balance is crucial. Think about your Search Engine Optimised (SEO) content, you headings, subheadings and so on to not only achieve the right balance between informative and overloaded but also the right amount of keywords for Google to pick you up.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re sure you\u2019ve got your website looking as best it can, don\u2019t sit back and let the grass grow under your feet. <a href=\"http:\/\/thecareerintrovert.com\">Experts say<\/a> now is the time to analyse the effectiveness of your redesign. Make sure you\u2019ve got your analytics in place, ready to monitor how many visitors you\u2019re attracting, where they\u2019re headed on your site and what they do once they\u2019re there. Overhaul the pages that don\u2019t seem to be doing anything and update the pages that attract the most traffic. Keep a close eye on what works and why and make changes accordingly.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s perfectly possible to build your own site, to fill it with content and images and publish but to be truly great you need a truly great website. <br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays everyone seems to have their own website, whether offering professional services, products or just expressing themselves with their latest blog posts. How many do you scroll past without so much as a backward glance? How many do you find have made you stop in your tracks? Not many we\u2019d bet. With so much noise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-2252","post","type-post","status-publish","format-gallery","hentry","category-business","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Websites Count - The Career Introvert<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecareerintrovert.com\/index.php\/2019\/01\/07\/when-websites-count\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Websites Count - The Career Introvert\" \/>\n<meta property=\"og:description\" content=\"Nowadays everyone seems to have their own website, whether offering professional services, products or just expressing themselves with their latest blog posts. 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