World Introvert Day Jan 2nd 2024 👆🏼

Starting a business can be tough going – especially when you’re going it alone from home. The nature of business is changing, and while the practice of in-person networking is becoming less frequent, business cards are a must to have on your person whenever you are representing yourself outside; they’re a key bridge between you and another person – whether you’re doing the rounds at events or have just bumped into an interesting individual. 

When working from home, it’s easy to get out of practice talking to people traditionally, and it’s surprising how much of a lifeline a pretty little piece of card can be in helping you gain your confidence in such a setting. 

Of course, given the potential for business cards to provide a great first impression, they also carry the risk of doing the opposite. The card itself and how and when you present it can make or break an interaction, so It’s crucial to get every detail right. If you’re not sure where to begin, here are some simple tips to bear in mind when you’re looking to design your own.

Use a Service

So, what’s a surefire way to ensure your business cards look and feel great? It’s to have someone else who knows what they’re doing make them! Business card printing services provide everything, enabling you to dictate the shape, lettering, material, font, color, and more. You could go the homemade route, but this is very involved and potentially more expensive. 

Be on Brand

Making a nice-looking card is one thing, but having the card’s design perfectly fit your brand takes things to the next level. As you know is the case with most aspects of your personal brand, uniformity makes people remember you. Make sure to use company colors and fonts on your cards and remember to get your slogan on there if you have one – using raised or embossed lettering is a great way to make certain elements stand out. 

Crucially, get as much contact information as you can on there (without overcrowding the card), and make sure your name and the company name are the most prominent portions. Even with the largest size cards, you don’t have a ton of space, so think hard about each element and how necessary it is.

The Networking Encounter

A key topic to be aware of is when to present the business card. It’s important to keep it casual; don’t immediately present your card as soon as you meet them – do so at the end after you’ve built some rapport. Enjoy the process of meeting new people, and mark the positive interaction you’ve had with someone by giving your card before you leave.

Designing and using business cards can be a little overwhelming, but with 2024’s online options, you can streamline the process as much as possible. That said, there’s nothing new about the time-tested benefits of using them – no matter how they’re designed. Take your time with the process, and you’ll be greatly rewarded.