When you start up a business it can be a little tricky to navigate through the storm that comes with it. You need to sort out so many different aspects, from employees to your website. It can be easy to forget that you need to market your business as well to get the customers through the door.
If you think content is king then video is the supreme. Most businesses are using this form of marketing to get their brand known. Videos can be used absolutely anywhere from social media platforms to personal websites. More than 87% of your competitors will be using this form of marketing. Make sure you also jump on the bandwagon so you don’t lose valuable customers.
There are even apps you can use nowadays to do different videos, TikTok is a great example of this. You can make your marketing fun by using this app.
Flyers may seem like a really old-fashioned concept but they do in fact still hold a lot of leverage for your business. They are a great way of putting bitesize information about your company and services for other people to see. If you are trying to get people interested in your services in a specific area then flyers may be the way forward. You can post them in other local businesses assuming you ask permission first. You can also put them through people’s doors to get their attention that way.
Along with flyers, there is another form of marketing known as direct mail marketing. This includes sending out RSVP notes to customers offering your services or advertising competitions.
Marketing has come a long way and can now be done through social media in the comfort of your own home. There is no need to stand out in the street advertising your services when you can simply put a post on social media. Social media platforms are a great way to improve customer numbers. If you have a large following then you can post different adverts and your followers will share those and you can gain more customers this way.
Depending on what you are advertising depends on which platform to use. Instagram is great for styling products or lifestyle products and Facebook is good for other things.
If your brand isn’t well known and you want others to find out what services and products you have on offer then you could enlist the help of a blogger. Bloggers create content for their sites and these sites can have a lot of followers. The followers will see your website and company name then potentially buy something from you. If they like your services then you will gain repeat customers.
We hope this helps you understand how to manage your business marketing and gives you simple ways to get more customers and traffic to your shop or site. Make sure your website is up to standard as this can be a big disadvantage when it comes to customers.