Amazon is the world’s biggest eCommerce platform. But it didn’t get there just selling its own products. It managed it by bringing hundreds of businesses into its “Fulfilled by Amazon” program.
Some businesses have done very well out of this little scheme, literally making millions of dollars in the process. A lot, though, aren’t in such good shape, and it’s causing them pain.
Succeeding as a third-party seller on Amazon is by no means natural. While you get the full might of the world’s biggest eCommerce giant behind you, you also have to compete with a bunch of other market participants.
So what’s the solution here? It’s actually a lot simpler than you think. Here we’re going to take a look at all the reasons your Amazon business isn’t in such good shape and what you can do about it.
Failing To Disclose Your Product Inventory
Amazon lets people know how many items of a particular product are in stock at any given time. The idea here is to help customers get a sense of how urgent their purchase is.
The problem is that the eCommerce company doesn’t give you the option to practice your skills first. So if you enter the wrong quantity or it doesn’t match your inventory, you can wind up with a bunch of orders you can’t fulfill.
Not Working With An Agent In China
While some products come from outside of China, they’re a rarity. Most come from within the world’s most populous country. But as leelinesourcing.com points out, there are massive differences in how people do business over there. And this is something that can get new Amazon sellers into trouble.
Merely communicating with suppliers can be a challenge. At the very least, you need somebody who can translate between English and Mandarin. On top of that, you need someone on the ground who understands how local supply chains work.
Not Getting Back To Customers Quickly Enough
Responding to customer inquiries rapidly is a great way to sure up business and encourage them to buy your products. But if you don’t reply to responses quickly, you can wind up in a lot of trouble. Failing to respond to questions, for instance, can lead to low review scores, which can damage your revenues rapidly.
Not Taking Customer Feedback Into Consideration
Customers want you to take on board what they say. If you don’t, you can wind up getting on their nerves and seeing your sales plummet.
Taking customer feedback into consideration, therefore, is vital. You want to make sure that you listen to their concerns so that you can improve your offering.
While Amazon sometimes takes over the fulfillment process, some sellers on the platform opt to do it themselves. Failing to provide tracking information to Amazon, however, can land you in hot water, and things can soon spiral out of control.
You want to make sure that you perfectly fulfill the first ten orders. If you can’t get it right, you might want to shift the work over to Amazon at https://services.amazon.com.