When it comes to growing your coaching business, you already know that nothing is going to happen if you’re not marketing your services. However, with so many people online telling you that their strategy is the one you should follow, and then someone else giving conflicting advice, it can just become an overwhelming and confusing mess, so in this post, we’re going to share with you some of our favorite marketing strategies to grow your coaching business.
In recent years, webinars have gained a really bad reputation because people have been using them for the wrong reasons – basically instead of providing real value, they’ve been using them to talk about themselves for ages, then give a little bit of information, and then a massive sales pitch. Now, webinars should be used to sell, and when you do them right, they can absolutely be one of the most profitable things in your whole business, so learning how to do them correctly by giving amazing value is crucial to developing a successful webinar strategy.
If you’re a coach of any kind, then one of the best ways to market is by creating consistent content, and the easiest way to do this is by having a blog. You can share tips and advice on your blog that your audience will gain real value from and then that will lead people further into your sales funnel where they will eventually become a customer or client. If you’re not sure what kinds of things to post on your coaching blog, then there are plenty of people, such as James Ray who you can follow online for ideas and inspiration.
If you’re not really into blogging, then a podcast could be a great way for you to get your name and your content out there to a really big audience. If you’ve ever listened to any kinds of podcasts online you know just how much power they can have. The great thing about a podcast is, you don’t even need to come up with fresh content every time you record an episode since you can interview other people and have them share their wisdom with your audience, which is great since then your podcast is being promoted to two different audiences meaning you can benefit from even bigger growth.
In-person events are like webinars in the sense that you’re going to be sharing value and then offering something at the end. However, the difference is that these can be even more powerful since you’re actually connecting with people in person and this gives them the chance to get to know you better and develop a deeper sense of trust with you.
Of course, not all of these strategies will work for your business, but it’s important to not get caught up in trying to do all the things when it comes to marketing and just identify a few core areas that seem to work for you so that you can focus on mastering those.