A storm is coming, and it’s going to catch unprepared businesses off guard. The technological revolution is obvious – everyone with working eyes can see how much the industry has grown. What isn’t as clear is how far it still has left to go. Some of the advancements are extraordinary and make plenty of bosses assume they are never going to happen.
They are, and the companies that aren’t ready will suffer. Believing anything the impossible will soon be possible is the first step, and the second is to invest. Here are the things every organization will need in the not-too-distant future.
The internet is enough for most people. They don’t need to strap a mask to their head and get the fully immersive experience. Except, they do because of a mixture of novelty and practicality. One issue with the World Wide Web is the unknown – when you buy something, you can’t be sure it will be picture perfect. A VR headset will take away the unpredictability so that shoppers can purchase products without guessing. Also, there’s the “sense” marketing factor, and you can check this out here. When an experience feels legit, it’s only logical that sights and sounds and smells will trigger customers’ senses and encourage them to buy more.
The times that shoppers are willing to wait to receive a package are on the decline. A massive one-quarter of consumers said they wouldn’t purchase something if 24-hour delivery weren’t available. Find out more by following the link. It’s obvious there is going to be a tipping point when even one day is too much to wait, which is where a drone comes into play. According to reports, remote carriers will soon be able to deliver a parcel in two hours or less. Once this happens, a 24-hour service will be outdated.
As a direct effect of drone technology, the odds are high that your bricks and mortar stores won’t hold stock any longer. In fact, you can check out this company which has already embraced the theory. Before long, quick delivery times mean even in-store shopping experiences will be remote. Why? It’s because it negates the need to carry dozens of bags around at one time. Instead, an alert goes to the warehouse and the drones fly into action, dropping off a parcel before the customer returns home. Now that’s an instant experience.
The worst thing about shopping in-store is the inability to find products. Well, Google has an answer thanks to its Google Assistant program. Businesses which are connected to the server will be able to tell shoppers where to go to find in-demand items. For customers, this means less time wasted as they won’t expend their energy trying to locate a product. Although it seems lazy, society is already in a rush so it’s going to get worse in the short and long-term.
When the machines take over, will your company be able to exploit the situation?