Setting up an ecommerce website is a fantastic way for companies to get started with online sales. Of course, you don’t always have to stick to your own ecommerce platform on your company’s website. After all, that isn’t going to open you up to any new customers as few people will stumble across your website. So, it really is worth taking advantage of a larger company’s platform. How about Amazon, for instance. The mighty Amazon has its very own marketplace that gives small businesses the chance to sell their products.
So, is it worth you using this huge international platform to sell your own products through? Here are some pointers that could help you decide.
It’s Best For Brands That Are Just Starting Out
When you are just a very small business in the first few years of operating, it can be difficult to find new customers and to keep on increasing sales. Thankfully, if you move onto Amazon, you won’t have to worry about that at all. There are hundreds of thousands of potential customers browsing Amazon at any one time, and being on the site means that there’s a great chance of them finding your product.
Take Advantage of Amazon FBA
If you do decide to go with Amazon, it’s worth signing up for the Amazon FBA program. FBA stands for “Fulfillment by Amazon” and it just means that you will benefit from more services. To find out about all of the services and facilities you will receive once you join, it’s worth checking the website of Brock Johnson as he has plenty of insider knowledge. Lots of sellers find that their business benefits hugely from the FBA program, so it’s very much worth considering it.
Keep Your Item In Stock
Once you do start selling on Amazon, it’s really important that you make sure your item is always in stock. Sure, you could mark it as out of stock on Amazon if you do ever run out, but that won’t be a good sign for potential customers. Instead of signing up for the notification to let them know when it is back in stock, you might find that they simply go straight to your competitors. So, just make sure your stock is always full and you are always aware of when you might need to order some more.
Distribution If Your Responsibility
Even though Amazon has lots of distribution centers located around the world, these are only for their own products. Companies that sell on the large Marketplace won’t be able to take care of these distribution services. So, organizing your own storage and shipping of your orders is necessary. As you could be selling an increased amount once you are on Amazon, you need to figure out if you can afford this extra storage space and increased shipments.
As you can see then, there is a lot that you need to think about when you start to sell on Amazon. Do you still think this is the right option for you?