Conjure up an image of a typical salesperson and what comes to mind? It’s fast-talking, sharp suit wearing folks that are extroverted to the max. However, no law says more introverted people can’t be good at sales. In fact, by following the advice below even those that towards the more, the more introverted end of the personality scale can smash their sales targets.
Do your research
Do you know what introverts excel at? Research that’s what. They love nothing better than to be given a brief to look into and find about a topic as possible. They like it even better if there is a question or problem that they can solve with these skills. Happily, research is an essential part of the selling process, and this can give introverts a real advantage.
In particular, introverts can succeed by focusing on listening to the customer’s needs both spoken and unspoken, to establish what they would want in an ideal situation. Then they can provide a solution (sales pitch) that is as close to that as possible.
Of course, it can help if you research thoroughly enough into your customer’s needs to know about any objection they may make, such as price, or delivery date too. Then you can predetermine how to deal with such queries, demonstrate to your customers that they will only have a minimal effect, and show that your offer is still one that is attractive.
Utilize smart strategies
Next, there are plenty of smart marketing strategies and systems that can be used to support those that are more introverted to make more sales. In particular, lead generation is vital because this ensures that the sales pool has a bank of warm leads to convert.
One way of generating leads is to use in-store or online promotions such as gift cards and special offers. The former being something that encourages current customers to add value to their purchase, and can also help to get new customers into your store as well. Something that can make it much easier for introverts on your sales team to work with them to achieve a conversion.
Connect with your customer
There is a difference between being introverted and being shy. Shy people find it hard to talk to others and be in social situations, whereas introverts are drained by doing these things, but can still be effective at them.
Introverts are fantastic at one on one connections.
Of course, it depends on the type of social situation as well, for example, an introvert may find talking to and making a connection with another person one on one basis, easy and invigorating.
Something that is excellent news for those introverts working in sales, because a considerable part of being successful in this area is the customer relationships that you create and manage. Most of which will be with a single representative at any one time.
In fact, there is a huge case in favor of being more genuine in customer interactions and building up a trust and mutual respect instead if behaving like a typical pushy salesperson. Something that introverts can exploit on a daily basis to make them much more successful at closing those deals.
