Some people are born with the ability to sell ice to the Eskimos. Sadly, we don’t all have the gift of the gab, but this doesn’t mean that you can’t embark upon a career in business or try and establish your own company. You might assume that you need to be a public speaking whizz or the most charismatic character at a networking event to succeed, but this isn’t the case. There are plenty of introverted people who have made it to the top. If you’re not comfortable with the idea of pitching to crowds or making calls to sell your wares, here are some marketing tips to take on board.
Harness the power of online marketing
In days gone by, direct marketing was a must for companies, but the landscape has changed and evolved. Digital marketing is an incredibly powerful and influential tool in the modern world. Methods like social media marketing and search engine optimization open businesses up to huge audiences and enable companies to reach a much wider pool of clients. Marketing can be a 24-hour concept online, and you don’t have to speak to anybody or meet anyone face to face to showcase your products and services. If you don’t have expertise in SEO, or you need advice about tailoring your campaign to appeal to your target market, click here for more information. SEO enables you to benefit from the growing popularity of search engines. The aim is to ensure your pages and links rank highly to encourage customers to visit your website.
Play to your strengths
Not everyone who possesses business acumen or the creativity to conjure up incredible ideas for new products has confidence in taking on tasks related to sales and marketing. If you’re not a natural salesperson, focus on the jobs that match your skill set, and enlist the help of others to fill in the gaps. Outsource marketing or hire people who have expertise in this area. If you don’t feel comfortable getting up on stage at a business event to talk about your product and deliver a pitch, let somebody who is confident and capable take on this role. If you’re keen to improve your confidence and develop your skills in this area, it may be worth looking into courses and workshops.
Let your customers do the talking
Word of mouth is still a very important marketing method for businesses, and today, we pay more attention to reviews and feedback than ever before. Research suggests that over 90% of consumers read reviews. If you’re not comfortable shouting about your business from the rooftops, let your clients do the talking. Encourage customers to leave feedback, focus on providing the best standards of customer service, and offer incentives for recommendations and referrals. If you’ve got an outstanding record, for example, a 5-star rating on a review site, make sure prospective clients can see this. Add this information to meta-descriptions, adverts, and your website homepage, and share reviews on social media.
Do you have a brilliant business brain or a model that is guaranteed to work? If so, you’re probably looking for ways to expand your client base and attract new customers. Many people lack the confidence to get out there and pitch to buyers or set up meetings with new clients. If you don’t have the gift of the gab, this doesn’t mean that you can’t be successful in business. Take advantage of online marketing, work with people who have the skills and attributes you lack and do everything you can to ensure that your customers leave rave reviews and recommend you to their friends and relatives.