When it comes to your business or blog, you may find that things aren’t always going as well as you want them to. But why? When you have this huge dream of what you want to do, it can be so difficult to work out what’s going wrong with things. But the thing is, you do have to be able to break it all down if you want things to improve. And one of the best places to start, is with your website. Most people have websites for their business. And these days, most people have online businesses anyway! Because it may be something as simple as your business is missing something. So, let’s take a look at what it could be in desperate need of.
So first of all, there’s branding. And this is something that not everyone will even have on their site right now. Or, it could be that you do have branding, but it’s not really strong enough. And this can often mean that you’re not really getting the traction that you want. It can be that the branding (or lack thereof) is confusing your audience or customers – and they don’t feel that you’re a business or a blog that is right for them. So, hire a branding expert to help you change that.
- Improved Design
As a step on from that, it may be that your site design is not quite right. So here, you’re going to want to take a look at your sitemap design and really tighten that up. Perhaps your website is cluttered or the pathways just don’t make sense. Or maybe you just don’t have all of the right pages or information on your site. So working with a web designer or starting to break this down yourself should really change things for you.
- Calls To Action
So next, you may want to think about the kind of calls to action that you want to put in place. A call to action encourages your readers or viewers to do something – like buy, call, click, contact – or whatever else. If you’re not asking your audience to do anything at all, this could be why you’re not getting any results or the traction that you want. So work in some great calls to action to see the kind of difference that could make.
- Contact Details
And, you really do need to make sure that you have contact details on your site in a really simple place. Don’t make your audience search for them. And this includes your social profile links too, as they may want to find you there too.
Lastly, you may also need some SEO in place. Now, if you find that you’re not getting the traffic that you want. Or that you’re not really showing up in search results for any of the things that you write about, it could be down to your SEO. So to improve this, you may want to start doing some SEO and keyword research. Improve your SEO in posts, and see what happens. But you could also start building some links back to your site to help this too.