Why Niche Markets Are The Most Welcoming

Some small business owners will tell you in private that all they want to do is to be doing good and live a nice life. They want to be their own boss, work and live in their own hours and if they can make a decent profit from running their own business, then so be it. They want to live a quiet life and just keep their way living standard the way it is. The opposite end of this nonchalant spectrum are hungry, fire-breathing go-getters that want to take over their industry. They may be small but that is only short-lived in their own minds. If you are the former then you will run into a heady storm in the largest industries. The latter will thrive anywhere because they just have that heart of champion attitude. So what if you are the former in nature, such as being more introverted and casual in your personality, but you also want to make a thriving business? Where could you go to do this? Well, the niche markets are always going to be the easiest to be welcomed into and it’s simply because there’s less competition.





Solutions and inventions


Niche markets are very unique idea-based. They’re not a normal business style that can fit into the world and inherently make sense. Niche ideas have to be unique otherwise your business wouldn’t be niche. It means that you have to look for problems, and offer solutions. This is why inventors are so revered throughout history because they came up with an idea, out of the clear blue sky, to solve a problem or to offer a solution. Niche markets have trends which are strange because the whole idea of a unique idea is that there is only one of them. However, when a problem is identified by one company, other companies start to provide their own solution for that problem. Therefore you have trends of problem-solving in industries and lots of new inventions. Most fall by the wayside but some like the personal locator beacon have stayed alive.



A workable business model


A product can provide a solution, but a service can provide a new way of thinking and living. A trend that looks like it’s more than just a trend and is also here to stay is healthy eating. Vegan, gluten-free diets, no-carb diets, and organic eating diets have taken off and for the past decade, haven’t shown signs of dissipating any time soon. A course in nutrition therapy is the type of education that you can take with you to a prosperous future. Whether you work for a restaurant or start your own business, this kind of hands-on healthy living and seeing for your own eyes what works and what doesn’t is exactly the kind of niche business market in food, that can be your domain. You have to go through the course to realize the importance of the knowledge of therapy through healthy food to see the amazing business opportunity.


Niche markets are calmer and a lot more welcoming to new business owners because they don’t seem like a threat to everybody else. You’re simply offering something new and off-center to customers who want a new solution to their ever-existing problem.


Is Your Career Driving You Crazy?

From a very young age we’re conditioned to base our perception of ourselves from the career up. We play games featuring Mr. Bun The Baker or Mr. The Tailor and wonder why society defines us in terms of our careers. We’re programmed to set our sights on a particular career in our youth loosely dependent on our skills, aptitudes and passions. But this is before we really get a working knowledge of what it’s really like to work in these industries. Knowing what career you want to dedicate yourself to can be immensely fulfilling and rewarding but it can also be an enormous cross to bear. Many people are raring to go when they start their career in their early twenties but by the time they hit their thirties, they can find themselves despising the career they worked so hard to get into. You can either resign yourself to being stuck where you are or you can resolve to do something about it.



If it’s not only your job but your career that’s driving you crazy, there are a number of ways in which you can deal with it. Some may be more extreme than others but they will help you to either change your perspective on your current career or help you to transition to something more rewarding…


Relocate for a change of pace


Sometimes it’s difficult to extricate the trappings of a job and a career from the career itself. It’s possible that your career may still be enjoyable and rewarding for you but the local scene simply isn’t for you. For example, many are drawn to London at the start of their careers. They perceive it as the land of opportunity and it has the most jobs per capita in the country. However, the increasingly ludicrous cost of living and punishing commutes soon get too much and it can make you want to reconsider your entire career. However, doing the same job somewhere else may be much more satisfying. Glasgow can provide a great deal of career opportunities while offering similarly great amenities to London. Likewise, Edinburgh, Liverpool and Manchester are all thriving hubs of industry. Many former Londoners have even found more career opportunities along with a more laid back lifestyle in Cardiff.


Reduce your hours


Sometimes just a little balance is all we need to get much more enjoyment and fulfilment out of our careers. If you feel like every day is a struggle and that there simply aren’t enough hours in the day, perhaps reducing your hours could help you to put a more positive spin on your career.


Or… Take your skills to the freelance market


If you still can’t abide your career but are proud of the skills you have gleaned in your career journey, perhaps you would find more fulfilment using them to start a new business or as a freelancer. While you will sacrifice sick pay, holiday pay and job security you will gain more freedom, more chance to achieve work / life balance on your own terms. Here are some tips to help you get started.


If your career is driving you crazy, it’s up to you to create an off ramp.


3 Ways To Survive As An Introvert In The Corporate World

There are many do’s and don’ts in the workplace, but when you’re an introvert and you are running a business, there are more than you think. Surviving a corporate minefield can be overwhelming and slightly torturous when you’re introverted, but there are ways to do it without too much panic. If you look at the world of business, the introvert is often laughed out of the office. This is a big mistake, and it’s made by people who don’t realise that introverts may well be shy and socially awkward, but they’re also intelligent and analytical and they show how much they know every single day just by working hard.

The corporate world may look like the football field; it’s loud, it’s a rush and people are constantly pushing each other out of the way to get to the front of the line, but it’s important to know that it isn’t one. Running a business as an introvert can be complicated, especially as you may want to rent an office space that is virtual with Hoxton Mix and avoid dealing with people directly all the time. However, if you want to be a force of nature in the corporate world, you need to stand up and face the fact that there will be other people there. You can still rock your business, your job and your goals, it’s just a case of you taking charge of your corporate life.



Stop Pretending. There is nothing worse in the business world than being fake. Of course, you adapt your personality to suit certain situations and allow you to gel with others when you have to, but you shouldn’t put on a fake persona of confidence and glee when you’re worrying on the inside. It can end up causing major anxiety and an inability to function in your job. You can’t showcase your strengths if you are faking it, so make a vow right now to stop pretending. Use your strengths as an introvert to drive forward.

Slough Off Intimidation. It can be intimidating to be in an environment when people are shouting over you and being louder than you can. This is the nature of business; to push to the front to show off skills. As an introvert, you need to let the intimidation roll over your back and stand up as best you can. Not only will this lessen your stress in the workplace, you can gain the appreciation of others who can see what you’re made of.

Play To Your Strengths. As an introvert, you’re going to have strengths that others don’t. You already know that you’re a good listener, that you’re an idea generator. These play a massive role in the corporate business world, and as long as you are playing to these strengths, you’ll get noticed in a good way.

You are invaluable to your business and to the people that you work with; don’t forget that and take on the challenge of being introverted at work.

Running A Business Is Tough… But It Doesn’t Have To Be


Running a business is tough. You probably don’t need us to tell you that, assuming you stumbled onto this article because you do, in fact, run a business. Not only do you have to manage your workload, but you may have a team to manage as well, ensuring they are up to speed on the tasks they need to be getting on with. You also have your accounts to manage, customers to deal with, and your competition to watch out for. So, we are saying again, as if you needed reminding a second time, running a business is tough, but…


It doesn’t have to be. Well, not all of the time anyway. You can make life easier yourself by adopting some very simple practices. These include…


  1. Waking up earlier each day, rather than stumbling out of bed just before you are due to start work. As we mentioned in an earlier article here at thecareerintrovert.com, waking up earlier can transform your professional life. With a clearer head when you arrive at work, you can benefit from the time you had before beginning your day. You have the time to eat something healthy, exercise a little, and have the opportunity to get your head into something approaching work mode before facing the day’s challenges.


  1. Using a system to simplify your day. There are many software tools and apps available that can take some of the stress away from your busy schedule. Consider apps such as Quickbooks to manage your accounts, or Slack to help you communicate with others. Consider the management software provided by Sertica.com as another example, an effective way to centralise every aspect of your operation. By using these tools, you are bringing some semblance of order to your business day, simplifying tasks and freeing up your time.


  1. Saying ‘no’ once in a while. Yes, you want to make money in business, but saying ‘yes’ to every project that comes your way is going to burn you out. Furthermore, you may not have time to finish every project to the quality your client expects. Do yourself a favour then, and only take on work you have the time for. If you’re afraid you might lose a client as a result, it’s still safer to be honest about your availability, rather than rushing something out that might affect your reputation.


  1. Seeking help when needed. So, you’re not superhuman – that is something we all have to deal with – so there are times when help should be called upon. If you have a staff team at your disposal, delegate to them, rather than taking on every task yourself. If you haven’t hired anybody, or they are already laden with work, then outsource to somebody else. There are some useful tips at lilachbullock.com as to why, what, and when you should outsource. In short: don’t run your business alone, as you will exhaust yourself.


  1. Taking a break occasionally. If you are always working, you are going to burn yourself out. So, while taking a break may seem counterproductive, you are actually doing yourself a favour. By taking a holiday, a day off, or even more breaks during the day, you will be in a better position to manage the tasks you have ahead of you, due to the rest you have provided both your mind and body. As we said, you’re not superhuman – remember even Supergirl took time off occasionally – and she’s only a fictional character!


So, we say it for the third and final time. Running a business is tough, but it doesn’t need to be. Follow our tips, and you will make life easier for yourself. We promise!


Blunders You Didn’t Know You Were Making Within Your Home Business

There’s something really empowering about being able to work from the comfort of your own home. Maybe it’s the fact that you’re able to schedule your job around other aspects of your life like children and friends, or maybe it’s because you don’t have to even get dressed to go to work. With so many benefits of working from home, it’s easy to let mistakes that you’re making slip past without even realising it. Take a look at these blunders you didn’t know you were making within your home business so that you can become more productive and achieve your goals for your business.



Not setting yourself working hours

While the beauty of working from home and for yourself involves being able to work when you want, it’s always a good idea to set up some sort of structure and schedule for working. Thinking to yourself that you’ll “work later on” is one of the worst mistakes that you could make for your business because you could in fact, be losing out on valuable hours that you could be putting into furthering your business. So, if you’ve got the children to tend to in the day time, set yourself a time in the evening to work so that you can live the best of both worlds.

Using your home address as your business address

Using your home address as your business address could lead to problems such as angry customers turning up at your door, or even spam letters and phone calls to your home address. So what’s the solution when your home address is your business address? Virtual office addresses. You can use capital for your registered office address, and in return you will no longer receive phone calls and letters, your home and business will be protected, and you will also have someone able to answer incoming calls to your business, meaning you no longer have to. Not only that, using a registered office address will make your business instantly seem more professional.

Working from wherever you like

It’s all too easy to grab your laptop and head outside during this glorious weather to work, or even to watch TV in bed and work from the comfort of your bedroom. However, it’s not doing your business any favours. With a dedicated space to work, you’re more likely to achieve more with your business because there’s nothing around to distract you. Not only that, having a space to work means that when you’re not working, you’re able to separate work life and home life. Give you and your business a chance by setting up an office somewhere in your home, and refraining from working anywhere else!

Not using time management tools

Finally, time management tools can really help a business accelerate. One thing that many home business owners do is spend too much time on certain tasks. While some tasks will be more important, it’s also just as crucial to delegate your time properly so that you can complete all of your tasks. Consider using time management tools to help you work more efficiently and also get the breaks you need!

Steps To Success: How To Take Your Business To The Next Level

If you own a business, no matter how big or small, you probably have designs on making it to the top. It’s not easy to succeed in business, but it is possible to build on a promising start and establish a budding brand in the marketplace if you make the right calls and you take the right steps. If you have a goal in mind, here are some tips to take on board.


Establish clear objectives

If you run a company, you probably have targets in mind. Use these targets to create a strategy, and make sure you’re clear on what you want. Where do you want to be in a year, 5 years’ or 10 years’ time? Once you know what objectives you have, you can concentrate on working out how you’re going to reach those goals. It’s important that you have a vision, but also that you share your aims with your team. If you have employees, it’s so important that you’re working towards the same end result and that you’re all singing from the same hymn sheet. Clarity can help to eliminate mistakes and increase efficiency and productivity.



Look into outsourcing

Running a business of any kind requires you to juggle a host of different tasks, and sometimes, it isn’t possible to do everything at the same time. Outsourcing enables you to focus on the core elements of your business while gaining access to skills in other areas. If you need help with the payroll or cleaning and general maintenance or you’d benefit from IT support, you may not want to hire members of staff on a permanent basis. Instead of adding to your payroll, you can outsource these areas of the business. Outsourcing enables you to work with individuals or external agencies to take advantage of skills and services without altering your staffing structure. If done properly, outsourcing can save you time and money, and improve the way your business works.



Streamline your marketing strategy

If you’ve made a solid start in the world of business, you’re probably hoping to build on your success, and continue to grow and expand the company. Marketing plays an important role in driving sales, generating an interest in the products and services you offer and informing consumers about why they should choose your business over others. It’s essential to have a strategy in place when it comes to marketing. There are myriad techniques, and not all of them will benefit your business. Your campaign should be relevant to your brand and your target market. Use platforms and methods that will appeal to the demographic, and monitor the progress of your strategy using analytic tools.


If you’re keen to take your business to the next level, it’s critical to establish goals and work out how you’re going to achieve them. Plan ahead, think about how outsourcing could benefit your business and streamline your marketing strategy to ensure you’re reaching out to the right people and showcasing your business in all its glory.

Entrepreneurial Ideas Anyone Can Try Out

If you want to start a business but don’t really know what kind of business you want to start, it’s best to stick to some of the safer options to begin with. Unless you’re really sure about what you want to do, it’s not wise to take big risks, and that applies to starting a business. You want to ensure that you have a decent chance of succeeding and making a profit early on. With that in mind, here are a few entrepreneurial ideas anyone can try out.



Instructing Others


If there’s a niche area that you understand well and know plenty about, you could instruct other people. Passing on knowledge that you have and other people want could be the basis for a very successful business idea. For example, if you’re a fitness expert, you could instruct other people on how to get fit. The same applies to things like yoga or even business management.


Home and Garden Maintenance


Maintaining your home and garden is probably something you already do in your spare time, so why not take it a step further by turning this experience and skills into a way to start a business. If you enjoy this maintenance work, sell it to other people and start a small handyman business. People always need these kinds of services, and maybe you can be the one to offer them.


Offer Tours in Your City


If you live in a city where lots of people like to come and visit, you should try to offer city tours to those visitors. It could be a good way for you to make some money as part of the local tourist industry, and you’ll be passing on your knowledge of your hometown to people who want to find out more about it. Head to Plant-Tours.com to find out about the equipment you’ll need to get started.


Planning Events


Organising events is one niche that is in more demand than ever before right now. From charity events to celebrations, there’s always something going on that has to be planned out by someone. Could that someone be you? If you enjoy putting things together and taking care of all those little details, this really could be the ideal career niche for you to explore.


Pet Care Services


Pets always need looking after, and owners are more busy than ever before so it definitely makes sense to start a business in this area if you’re an animal lover. Of course, there’s plenty of hard work that has to go into it, but if you’re prepared for all that, this could be the business niche for you. Just be prepared to do a lot of walking.


Starting a business is always tricky and you don’t want to take big risks if you don’t have to. That’s why these simple and straightforward entrepreneurial ideas should definitely be considered by you if you haven’t thought about them before. None of them require huge startup costs, which is a big bonus.

Want To Be A Leader? Give Yourself A Proper Emotional Grounding


For all of those ancient platitudes when it comes to business, from “the early bird gets the worm” to “fake it ‘til you make it”, these can prove to be quite intimidating to an introverted person who wants to scale the dizzying heights of success. When making your ascent up the career mountain, you are going to hit plateaus where conflict is rife, and you have to embody some leadership skills. This isn’t an easy thing, and for most of us who struggle with shyness, we don’t have those opportunities to practice being a leader. As a result, we get passed over for promotion, and we never truly show what we’re capable of. However, there are ways to see you through this difficult period…

Find Ways To Recharge Little And Often

Because what you’re doing is very stressful on your frame of mind, you need to embrace the opportunities to recharge yourself when you can. Because you might be shy or introverted, you have to push yourself to go for those opportunities that you wouldn’t have usually. Being in this high state of anxiety is exhausting, so make sure you block sufficient time before and after potentially stressful situations so you can reflect. Meditation is one of those things that can be productive but can take some time to get right. Instead, alone time is a good start.

Interact With Your Role Models

It’s likely that there are people who have had to push themselves much harder than yourself. These people are leaders in their fields, and if you find something about a role model that just speaks to you, maybe they were once introverted themselves? Reach out to them. Are there things they did to help them get over their own introverted tendencies? Maybe going on a course or even an improv class is something that will bring you out of your shell.

Get Outside Of Your Comfort Zone

It’s vital that you get out of your comfort zone as much as you can. It’s a very simple reason, because once you’ve achieved these seemingly impossible tasks in an emotional sense, you are able to adapt to change much easier, and it becomes a hardwired habit. On the article Business Strategies of Successful EMHA’s, the key skills of a graduate in health administration include adaptability and focus, not to mention attention to detail and leadership. These are vital skills every leader should have, but they aren’t achievable until you tell yourself that the target needs to keep moving. Being restless is part of what a leader is all about.

Set Yourself Targets

You’ll never progress unless you set yourself small goals. By setting yourself small targets that are achievable, you can feel that sense of achievement, but also you are progressing in the right direction. You have made the decision that you want to be a leader, but to truly embrace the characteristics of a leader, you need to set the bar low, then a little bit higher each time.

It’s a long journey, but if you think you haven’t got what it takes, you need to follow these practices to give you the grounding to progress up the career mountain.

Stop Outsourcing, Start Saving: The Tasks You Could Be Doing Yourself

Running a small business is tough. Whether you make money from a blog, run an ecommerce store, have an offline business like a café or shop or run an office-based business, there’s a lot to think about. In the beginning, money is often an issue. Many small businesses fail within the first two years, often because profits are slow to come and many of these businesses struggle to make any at all.


If you’ve got loads of money to throw at your business, then that’s fine. If you can afford to take your time and build up slowly, great. Don’t worry about it. For most of us, however, this isn’t the case. We need to earn a living, and if you’ve given up a job to run a business, even with investments and backing, you’ll need to make money from the get-go.


Outsourcing work is a tricky thing. On the one hand, outsourcing can be a great idea. You can’t necessarily afford to hire staff, and you certainly won’t have in-house HR, marketing or finance teams backing you up. So, outsourcing work to freelancers and contractors gives you a chance to get a professional job done, while only paying someone for the time that you need them. It also gives you a way to easily cut costs if you are spending too much, without having to let anyone go. But, on the other hand, hiring is always expensive. Sure, they might do a good job, but can you really afford it?


In many cases when you are starting out, you’ll become a bit of a Jack of all trades. To avoid spending more than you need to, you might decide to do as much as you can yourself. You might instead invest in an NEC online or other courses that help to develop your own skills. Skills that won’t just be useful today but will help you for many years to come.


Taking on a lot of the work yourself instead of outsourcing it to other firms or contractors does mean putting a lot more on your shoulders. But, it also means saving a small fortune, developing your own skills and learning how to do things that will always be useful. Here are some of the things that you could stop outsourcing and start tackling yourself.





Marketing is an area of the business world that’s undergone a massive change in the last few years. There’s much less emphasis on television adverts and other offline marketing techniques. They are certainly still useful and worth exploring if you’ve got the knowledge and budget. But, you can get a long way on the internet with a minimal budget.


Work with social media advertising, building pages and profiles and attracting a broad audience that is willing to share your work and adverts. Spend time finding bloggers and other influencers who are willing to review or advertise your products or services and consider doing more online.




Hiring an accountant is something that many small businesses do without thinking. Surely, money and accounts are too important not to? But, while your business is small, and making and spending relatively small amounts of money, you can absolutely do it yourself.


Take the time to set up business bank accounts and easy to use spreadsheets to help you manage your income and expenses. Set up templates for invoicing and receipts and then use them. At the end of every day or week, take an hour or so to look after your money. File your invoices and receipts, fill in your spreadsheets and give your accounts a little TLC. As long as you keep everything in order and in separate accounts filing your tax return and declaring your income is relatively simple, and you can always hire an accountant later on if you get stuck.


As your business starts to earn more, it’s a good idea to either hire someone to help or take a course to keep your own knowledge up to date.


Social Media Management


Social media is a much more significant part of business than it was just a few years ago and many smaller companies are reliant on it for traffic, both to their websites and brick and mortar premises if they have one. Social media gives you an easy, cheap and effective way to reach your audience. To pass on information, to communicate, to build relationships and to advertise your products and services. But, it can take up a lot of your time. It can start to feel like you have to be online constantly in order to do well and it’s certainly tempting to outsource to a VA or a social media manager.


But, it’s not necessary. Use schedulers and automation tools instead and take your time. Don’t let social media take over your life. But, give it a little attention every day until you can afford help.




Branding is crucial, and you need to get it right. So, don’t take it on yourself unless you have the skills to come up with something great. Spend some time playing with some designs and color schemes before deciding if you need help or not.


Of course, if you aren’t particularly good at some of these things, or you just can’t get your head around what needs to be done, you should still hire help. It could cost you money to do it badly. But, consider hiring a local student on work experience, or a part-time freelancer with low rates, instead of an expensive professional company.


It’s also always worth remembering that in these situations, you either pay with your time or your money. If you have got an accounting degree or some skills with marketing, then you might be able to do a good job in a reasonable amount of time. If you are completely lost, it could take you much longer. Much more time that you could have been using to make money and develop your business in other ways. Ask yourself if it’s worth paying with your time, or would you be better off paying with your money?



How to Recharge Your Batteries When You’re All Peopled Out

It’s just a fact of business that you’ll have to interact with people. While most of these interactions will be just fine, there’ll be days or weeks when it all seems too much. At those points, you’ll want to find a way to recharge your batteries. But good news – this isn’t so difficult! No matter how many niggling human interactions you’ve had during the day, there’s always a way to bring your energy levels back, which will ensure you’re able to deliver your best the following day at work.



Take A Long Walk Home


Sometimes, you just need a bit of space, a little bit of time in your own head. While this can sometimes be difficult to carve out, you probably have more opportunities than you realize. If you walk to and from work, then consider taking a longer route back to your house. There are few problems that an hour-long walk can’t fix! If you take public transport, get off a couple of stops before the one at which you’d usually alight. Load up your favorite tracks on your smartphone, plug in, and let your mind wander as you leisurely make your way home.


A Weekend Away


You work a lot, yes, but you’re unlikely to be working every single day. As such, you have a couple of days to play with! One of the best ways to refresh is to spend some time in nature. You can go by yourself, or take a partner or a friend, providing they know it’s not going to be a social trip. If you have the full weekend, then go camping. All you’ll need is some sleeping equipment from 4WD Supacentre, food and drink supplies, and a few camping essentials. After a night or two of sleeping under the stars, you’ll return to civilization ready and raring to go.


Switching Off


When you’re all peopled out, you’ll crave solitude. But there’s a problem: that’s pretty hard to get these days! If you’re always connected to the internet, then you’ll never really be alone – you’ll be one message away from being grabbed back into modern life. So here’s a radical idea: switch off your tech for the night. Unplug the wifi, shut down your computer, and have some uninterrupted “me time” for the night.


Into Your Mind


There’s a reason why so many people swear by mindfulness these days: it’s a great way to regain a sense of calm and order when everything around you seems to be a blur of noise and light. You can do it anywhere, including during the day, and take yourself to a calmer state of mind. It’s an ideal tool to have in your locker on those days when everything seems too much.


The Old Classics


Finally, don’t forget the tried and tested methods! Reading a book, taking a bath, or spending the night with your favorite musical group are all methods that introverted people swear by. Get comfortable, take care of yourself, and you’ll be ready to take on the world in the morning.



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